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About UTSAV,
Our Journey
Founded in 1991, UTSAV has been working with heritage woven handloom textile traditions, co-creating unique designs with weavers from across India. Our endeavour has been two-fold: to nurture and sustain India’s heritage handloom wealth; and to simultaneously re-energize the craftsmen with aesthetic contemporary design and colour sensibilities – and to create Sarees, Dupattas and Fabrics that are a joy to behold, touch and drape! UTSAV takes pride in nurturing India’s vast abundance of tradition and heritage and reinterpreting them with a keen sense of aesthetics, design, colour and balance. Each UTSAV textile is visualized in minute detail in close collaboration with master weavers from across India especially in the states of Tamil Nadu, Andhra Pradesh, Telangana, West Bengal, Odisha, Madhya Pradesh, Chhattisgarh, Uttarakhand, Bihar, Rajasthan, Gujarat, Uttar Pradesh and Delhi.
Our Vision
UTSAV sees each Saree as a link with a distinct weaving tradition with its own unique personality. The relationship of the weight of the yarn to the weave pattern, of the pallu to the border, every aspect of the ubiquitous six yards of cloth adds incredibly to its magic and mystery! It is these strengths that UTSAV celebrates in the cherished Indian Saree.
Process
The process involves identifying unique and often rare textile fragments, colours and designs that have gone out of weaver memory. UTSAV enables the revival of such patterns, textures and colours and helps the products reach UTSAV’s large urban customer base who greatly value this design and quality additionality that UTSAV brings to Indian handlooms.
UTSAV has identified key master weavers, some of whom work exclusively for UTSAV, and other weavers who have taken up the challenge of returning to colloquial weaving roots of their past. In its range of hand block prints, UTSAV’s focus includes vegetable colours, which today have a new and popular market niche. Their intrinsic values are much sought after; they are eco-friendly, safe, non-hazardous, gentle, soft and subtle.
Social Goals
What is also unique about the UTSAV model is the ploughing back of profits to enable the weavers, printers and dyers of yarn to get better education for their children, help with emergency assistance, support to be better enabled with design and customer preferences and through this design dialogue offer dignity and value-addition to the humble weavers and other textile workers.
UTSAV’s commitment and firm belief in the heritage value of Indian handlooms is unshakeable and it continues its work as it enters the third decade of its creativity. We seek your valued support in this effort to create in our humble weavers and printers a strong sense of pride and dignity, thus enabling them and their future generations to be able to continue creating what is today the lifeline of millions in India – THE SAREE.
The Founder : Shashiv Chandran
Shashiv Chandran, Founder and Managing Director, is the soul of UTSAV. Interested in handlooms and textiles from his early childhood, Shashiv went on to gain valuable knowledge of the handloom players during his working for the Taj Khazana. Shashiv set up UTSAV in 1993, and has since led UTSAV with his passionate commitment to design development and the social upliftment of the communities he works with. Shashiv’s intimate knowledge and vast expertise in Indian handlooms and their design issues make him a top expert in the field.
–Shashiv Chandran
“UTSAV’s commitment to Indian textiles can be best described as double reeded. The one is the fragile heritage textile tradition, which, being at great risk, needs to be cherished, celebrated and protected. UTSAV is primarily committed to this sacred dharohar.
But in a rapidly changing environment can our rich textile heritage be left behind? Thus, the other reed is one of innovation, but with commitment to aesthetics and quality. UTSAV has thus also facilitated cross-fertilization among weaving traditions, that respect Indian design and aesthetics.
Through this double-reeded approach, I, along with my team at UTSAV create Sarees and Dupattas that are a joy to behold, touch and wear. Each textile is visualized in minute detail in close collaboration with master weavers. I see each Saree as a link with a distinct weave tradition with its own unique personality. Redefining an ancient heritage to make it relevant for contemporary times and customers is at the heart of what I set out to do through UTSAV.
Along with curating a special collection of weaves and prints, we prioritize creating a unique and aesthetic shopping experience for our customers. I have cherished the support from our large pool of customers in India and across the globe, and tremendously value their feedback in furthering UTSAV’s mission.
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